Christian Jackson, an Arts and Entertainment Management major at Lubin, posted she had tried their vanilla flavor on March 8, their first day in operation. She said it “was really good. I tried the fudge one as well, I liked it but I didn’t drink it all. I think it was a fair price, they did put a lot of fudge in it–I’m not gonna lie–you get your bang for your buck.”

The Beekman Blender, Jackson explained, offered chocolate, strawberry and vanilla flavors for $6, and also a cast of limited-time-only flavors–birthday cake, chocolate chip cookie, cinnamon roll, fudge brownie, oreo and peanut butter–for $7.

“What happened was I got a follow request. I accepted and I saw it was by this blender. I saw it had some mutuals so I was like ‘cool.’ They were like we will deliver milkshakes to your door in 5-10 minutes. I tried the night they launched and posted about it as well,” Jackson said. “I have never had a problem [with timeliness].

After three copycat pages appeared on Instagram, the illegal operation came under Pace University investigation.

When asked how she would react if the business ceased operations, she said “From a students’ aspect of convenience, yes it would suck if they were being shut down. I love the fact we have our own milkshake delivery–you know–that’s really nice. But from the aspect of a person who was raised by a nurse, I can also understand why it does need to be shut down.”

“The reason why I’ve only ordered once or twice from them is cross-contamination. I have a peanut allergy. Imagine if they touch peanuts and I have to go to the hospital. That possibility is high and who’s liable for that? It says ‘Beekman,’ so they’re using a Pace facility to do a business. Food, that isn’t something to play around about. A lot of things could happen. People could get sick. What if there’s a widespread something? Who would be blamed? And then Pace would be like ‘we knew about this and we allowed it to happen.’ You have to understand that aspect [the health and legal aspect] and maybe they can get a permit.”

“I don’t want anybody’s business being shut down. But this is a school. Pace has to protect themselves. The Beekman Blender also has to protect themselves. They should do that by getting a permit and then they can continue on. I do love them though.”

Using her Lubin School of Business business acumen, Jackson estimated the business’ revenue: “A lot of people know about them. I think their sales are really good. If they are a student business, they could be making $100-200/week.”

In a statement, Jeffrey Barnett, VP Student Affairs and Dean for Students said, “Pace University is reviewing this matter and cannot comment on specific student conduct matters or any potential proceedings,” and that, “solicitation by students on University premises is prohibited without prior approval. Food service operations on campus must comply with all applicable health and safety regulations, including required permits.”

When asked about the role of free enterprise and student-owned businesses on campus, the University spokesman said “Pace supports student innovation and entrepreneurship through established resources, including the Pace Entrepreneurship Studio.”

The Beekman Blender’s AI-generated logo suggests the business venture was spun up quickly, without regard for the strict regulations regarding serving food to other people. The entrepreneurial resources may have told this to the students if they had sought a consultation.

“He had great customer service,” she said, “Not even glazing genuinely one of the best milkshakes I’ve ever had.”

“They sell out every time,” Medley said, noting the group effort to make and deliver the shakes.

Medley pinned the Blender’s profits higher, at $75-100/night. “It depends on how many they’re pumping out.”

Praise for the Beekman Blender mounted, but the reality of permitting and Pace rules set in. The Beekman Blender said in a comment, “we just haven’t been selling because we’re busy.”